BANA LAUNCHES POSITIVE BODY IMAGE PLEDGE CAMPAIGN
Eating disorders affect people of all genders, ages, classes, abilities, races and ethnic backgrounds. In fact, over 1 million Canadians struggle with eating disorders. Although this is true, there is still a lot of misinformation, stereotypes and myths about this disorder that exist in society.
This year we are encouraging people from our community to take our Positive Body Image Pledge as part of a viral video campaign. With the increased use of social media, we are inundated with images of unattainable body ideals and the pressures to reach them. Research tells us that this consequently has a negative effect on our own body image and self-esteem. By taking the pledge, you are recognizing this but making the promise to do your best to love and accept yourself as is and to treat your body with respect, despite what society is telling us we are supposed to be. We hope to encourage greater acceptance of body diversity and being ourselves on social media, as well as, showcase that no one is exempt from having body image concerns.
Take the pledge and tag us @banawindsor to show your support, or encourage friends, family or co-workers to do the same. Use the hashtag #everyBODYhasavoice!
Recognizing EDAW helps in affirming the experiences of those living with or affected by eating disorders, as well as the millions of Canadians that experience food and weight preoccupation on daily basis. By helping shed light on an issue that is filled with stigma and secrecy, we draw attention to the need to support further research, provide better treatment options and enhanced training, engage in greater prevention efforts, acknowledge the need for caregiver support, and stigma-bust in this under-resourced area.